Bob Walsh, author of the MicroISV books, interviewed nine people with varying backgrounds and job titles to learn how Mockups fits in their workflow, how it helped them, but even more importantly how it did not help them, or what parts of it they wish we could do better, or do more of.
The results were really interesting, so we’re publishing them in this free ebook for everyone to see.
If you are a developer, product designer, product manager, UX consultant, venture capitalist, incubator, creative professional or a startup founder, you’ll be able to see how others like you use Mockups for their job.
We’d like to thank Bob Walsh for interviewing everyone and editing this book, and of course our wonderful interviewees Ryan Carson, Robert Frye, John Clark, Adam Wride, Mark Smith, Jaleh Razei, Theresa Neil, Hadar Wissotzky, James King and our own Michael Angeles for sharing your experience with our little tool with us and our community.
For viewing in Acrobat reader.
For iBooks and readers supporting EPUB.
For Amazon Kindle and readers supporting MOBI.
Notes about downloading
Over the years Bob has written 4 other books for microISVs and startups including Micro-ISV: From Vision to Reality, presented at both European Software Conference and the Software Industry Conference, and co-moderates the Joel On Software Business of Software forum. His ebook MicroISV: Sites that Sell! is the definite guide for microISVs who want to improve their web site.
You can find out more about the author on his site, 47 Hats.