Hi all, sorry we got a bit off-schedule with our weekly releases, but we sure have been busy. Our company is growing and we’re growing with it. Lots to share, in time.
For now, enjoy this week’s bag full of little changes here and there:

Ok time to get back to work. Have a great thanksgiving everyone!

Hi all, this is Marco writing. I just got back from the Business of Software conference in San Francisco. This is my trip report.
While Valerie and I have been colleagues for 8 months already, we had never met in person. Coming to the Business of Software conference in San Francisco gave us our first chance to spend few days together. Guys, what a crazy week in San Francisco with Valerie!
We traipsed around The City, mile after mile, on foot and by car, and I soon felt like a San Franciscan. I saw so many interesting, unforgettable things. In addition to traditional sightseeing, like walking across the Golden Gate Bridge or buying underpants in the Castro, we also attended exceptional events, like Reverend Cecil Williams’ 45th Anniversary Celebration at Glide Memorial Church, led by Joseph Lowery. (He delivered the benediction at Obama’s inauguration.)
And we talked. Oh yes, we talked, for I don’t know how many hours, about everything: our families, Balsamiq, religions, and politics… We made up for months of remote teaming in four days of spending time together.
I spent the last night of my trip at their home, where her husband enjoyed Bologna’s delicious chocolate and the kids now do their homework in the blue Snuggy, courtesy of Business of Software. Valerie, I will see you soon in Italy!

The incredible mix of different ethnicities, religions, and customs makes San Francisco a dynamic community. If ever a conflict-free society is possible, San Francisco has good chances to be the place.
I stayed in Hotel Monaco, a charming hotel in the downtown. Having a short walk to go to the conference was nice. I saw more strange sporty cars in the center of the city than in the rest of my life. The Americans love everything is big, comfortable, automatic, powerful, and has wheels, of course.

San Francisco looks like a movie set and people are exactly like in the serials I used to watch in Italy. I could not resist the temptation to enter a fast food restaurant and ask for a cheeseburger. The ten minutes of waiting for it were pure joy of observing the other customers and listening to their matters. Then the cheeseburger: it came with a generous portion of french fries and it is simply wonderful to eat, a true explosion of taste. Perhaps, it was not so easy to digest… my liver was still asking clemency after 12 hours.

The value of the Business of Software conference is so great that every boss of every software company should begin making plans for next year’s conference in Boston. Pick one (or even two!) of your best developers. Choose people who are really open-minded, who aggravate their managers, saying “we should do that instead of this”, who are able to change the way they work, who really love to write software, and send them to Boston next October. It’s the most rewarding investment in R&D you can do. And then, when they come back, just LISTEN TO THEM. I’m giving an imaginary high-five to all the developers hoping to make big changes in their companies, I am with all of you!
If you just started your own company or it is in your plans to start one, then you will find a lot of help going to Business of Software. You will meet people in your same situation and learn from their stories. Neil Davidson was right when he said that great speakers are only half of the conference, the other half is sharing real experiences with the other attendees in similar start-up situations.
The organization of the conference is well balanced between talks and unstructured “mingling” breaks. It will be surprisingly easy to discover relevant companies, shake famous hands, and even to talk with the speakers and ask questions.
We love to meet people, especially our fans.
Peldi had the good idea to organize a meet-up Tuesday night after the second day of the conference. Valerie and I were excited about it, and we spent two hours Saturday night with Martin, Valerie’s brother, walking from a restaurant to a pub, from a pub to a café, to find the right place. The requisites were: 20-30 people, beer, some food, wireless internet is a plus. This walk was fantastic: I realized that you can enter everywhere with the excuse of organizing a private party, even places where they are actually having a private party and a couple of men in black at the door would kick your ass in normal conditions! Well, we opted for the underground room at Café Bastille, a nice French Café.
So Valerie set up a page on Facebook and I started to spread the word. The nice folks at Atlassian ended up co-hosting the party and Dave O’Flynn mentioned it in the last slide of his Pecha Kucha talk. “Oh, great!” I said. Maybe we will have 50 people. But then even Joel Spolsky from the stage of the conference gave the announce of the party, and Dave said “oh, f**k!”
The party has been a great success, 150-200 people filled every corner of the room, and there was food and drinks for everyone! We want to thank all the fans and the curious who joined us at the party, we are so grateful for your sincere enthusiasm and supportive spirit!
The presentation of Ryan Carson, one of the best talks, is a true challenge for Balsamiq. He explains in 8 points how to make your company remarkable. I think that Balsamiq is already good in 6 of them, and this is really awesome!
But, as Ryan says, if you miss one, then you miss them all: we can’t stop and wait. We have to “invest in good design.” Mockups just got a new, nice looking application icon, so we are moving in the right direction. What to do next? We will try to figure it out.
I believe that we should not simply hire a designer and pass him every piece of UI for a cute touch. The risk is that the distinctive traits of Balsamiq will be diluted in a well-designed but anonymous UI. Our passion must be evident in all the things we do!
For sure I will stress to Peldi a lot about the talk of Ryan Carson, because Balsamiq will express its full potential only by taking and winning this big challenge.
Another interesting talk for Balsamiq was “10 Lessons about Venture Capitalists” by Heidi Rozen. At the moment we don’t need (and don’t want) VC funds. Heidi recalls that “we often turn down good companies,” what a good advice to stick with our current decision.
Lots of valuable hints come from the talks of Geoffrey Moore, Dharmesh Shah, Joel Spolsky. It would be nice for the whole Balsamiq team to spend some time to compare our strategy with the suggestions of those talks. But before of doing that we have to ship our web-based service, so now I’ll stop with the fun and get back to the work!!

Ciao!
Marco
Hi there. So when Atlassian changed the pricing structure for JIRA 4.0 last month we rushed to match it, and sales of the JIRA 4.0 version have been very good already.
The demand for it has been so high that we decided to go back and implement user-based pricing for Mockups for JIRA when you run it on a JIRA 3.x server as well!
That’s right, you can now purchase a 10-editor, 25-editor, 50-editor or 100-editor license of Mockups for JIRA and run it on your JIRA 3.7-3.13 server.
If your Mockups for JIRA license level is lower than your JIRA license level, all you have to do is create a user group called “balsamiq-mockups-editors” and manage its members it normally. These are people who will be able to create and edit mockups, everyone else will only be able to see them. Just like in Mockups for JIRA 4.0 and Mockups for Confluence.
The only thing you have to watch out for is to not go over your license limit, or Mockups will complain with a not-so-subtle “EULA Violation” message.
The nice side-effect of this change is that even if you purchase an unlimited license of Mockups for JIRA, you can still create a user group if you’d like to limit who can see the “Add/Edit UI Mockup” link on issues. This was requested by a few users in the past: if you’re one of them, just update to today’s version and give it a try!
We already updated the Mockups for JIRA page and the JIRA 4.0 licensing changes FAQ, but if you run into any issues or have any questions don’t hesitate to get in touch and we’ll do our best to clear things up.
And of course if you purchased Mockups for JIRA Unlimited in the last month and would like to downgrade to a smaller license, let us know and we’ll be happy to refund you the difference (we’ll email you about in the next few days if we don’t hear from you).
Alright, go download Mockups for JIRA here!
Onward!
Hi everyone. Man am I ever excited about this week’s release!
First of all, we’d like to unveil…our new application icon!
Isn’t she gorgeous?
Here it is again “in action” (click to enlarge):
We are absolutely THRILLED with it, we cannot stop looking at it.
We think it really captures the essence of Mockups: it’s about brainstorming, quick iteration, and the same ease of use as a marker on paper.
The new icon was created by The IconFactory: I’m going to write a whole blog post about all the iterations it took us to get to the final version, but let me just tell you that there’s a reason these guys are considered the best icon-makers out there. They are GOOD. Very professional, very accommodating, very talented! Many thanks especially to Cheryl Culling, a.k.a. “she of infinite patience”.
Another thing that The IconFactory did for us is to completely redo all of the icons in the application! There were 78 of them, so it was quite an effort. And while we were at it , we took the time to rationalize the icon sizes and colors throughout the application, reskinning some of the standard Flex UI components in the process. We are really pleased with the results, let us know what you think!
We now have the monumental task ahead of us to update all the screenshots and most of the screencasts on the website…but it was long overdue anyways so it will be good.
As a personal note, I feel a mixture of pride and incredulity about the new icon. I have always had great admiration for other people’s gorgeously crafted icons and never even dreamed of building an app that could “stand its ground” on someone’s OS dock. I can’t believe this is happening to me now, that’s just SO RAD! Our little app is growing up…awww…organic growth FTW!
Ok, back to work <slaps_himself/>
Next up, we added one of the most highly requested features to Mockups for Desktop:
That’s right. You can now export all of the mockups you have loaded in Mockups for Desktop into a single PDF file, for even easier sharing.

The PDF will have one mockup per page, and INTERNAL LINKS!
So if you need to send a full-blown multi-page prototype you built with Mockups to someone who doesn’t have the app, just open all the files, link them all together and export to PDF!
Here’s a quick example PDF I threw together: exportToPDFmockups.pdf and the BMML sources for it: exportToPDFmockups.zip
This feature was the result of a great group effort. The Actionscript PDF generation library we’re using is the excellent AlivePDF, by Thibault Imbert, who added the inter-PDF linking feature to it just for us! Thanks so much Thibault!
The code to take a group of images and image maps from Mockups and create a PDF out of it was written by a very talented Flex developer we know, who we contracted for this quick 3-day project. If you need a Flex coder for a short-term contract, this guy is one the best out there. Email me for details if you’re interested.
And of course I cannot forget to thank all the people who have asked us for this feature, both on GetSatisfaction and via email! Our customers are the best, how did we get to be so lucky!?!
We have also updated our FAQ here with the new info.
Let us know if you run into any issue with this feature and we’ll do our best to fix it right away! Thanks so much to Michael Bourque and Bruno Hofstetter for helping us find and fix a sneaky little bug with it already!
I think that’s it! Not a bad little release!
Onward!
Hello everyone! ![]()
Did you know that today is World Usability Day 2009? It’s a global initiative now in its 4th year, aimed at raising the awareness of the importance of good usability in our daily lives. Head over to worldusabilityday.org for all the details, or follow them on Twitter here.
Also, why not take this opportunity to talk to your in-laws about usability today? They’ll be impressed by it, we promise!
Clearly, with our core belief that “life is too short for bad software“, we care about usability a great deal.
We didn’t have time to plan an event for WUD this year, but we still wanted to contribute somehow…that’s why we are proud to introduce our brand new “Free Balsamiq Mockups for UX Training” program!
The idea is simple: we have great admiration and are very thankful to those of you whose job is to teach other professionals the importance of usability / user experience / good information architecture.
In a way, it’s the same admiration I have for surgeons and the like: I could never do your job, but I am SO thankful that you’re doing it, making the world a better place in the process.
So if you’re that kind of person, we’d like to offer you a new version of Mockups to use in your UX workshops, free of charge. It’s very much like the demo version on this site, but without the annoying nagging every 5 minutes.
We’re not doing this for money or exposure, really. We just want to help you in our shared quest to rid the World of bad software, if you’d like us to. If you don’t like this idea, that’s totally cool, no hard feelings!
Alright, all the details are here, see for yourself.
Last but not least, I would like to thank Theresa Neil of Designing Web Interfaces fame for giving me this idea. She has already used this version of Mockups in two of her UX workshops and was very supportive of this idea from the start. Thanks so much Theresa!
Onward!
Hi all. So we’ve been travelling quite a bit in the last few months for conferences and such.
Aside from learning a lot and sharing what we know, conferences turned out to be the perfect way to meet some of our customers face to face (so rare for us!).
The result is a new piece of our website, at the top of the Testimonials page. Here’s a little taste:
You can also see all of the videos by heading to our new and improved Balsamiq YouTube Channel, which is where we’re migrating all of our videos to (we had to say goodbye to Vimeo due to their unexplicable Terms of Service. I’m actually glad we did: YouTube is the standard and its playlist-related features are still unmatched out there IMHO).
Click below to visit our YouTube Channel:
These videos were shot using a cool little Flip Video Camera, which has great usability.
We will be posting more video testimonials in the future as we meet with more customers.I have added the YouTube feed to our OPML so if you want to follow that way, you can.
If you have a webcam, a YouTube account and you would like to create your own home-made testimonials, don’t be shy!
We’ll be happy to add it to our playlist – hey, it might bring you some traffic, right?
Thanks SO much for those who agreed to be interviewed by Valerie and Marco and for sharing their success stories using our tool, we simply love to hear we’re helping you out, even if it’s just a little bit.
Together we can rid the world of bad software!
Onward!
Hi everyone! I know I said we wouldn’t have an update this week, but we ended up being able to carve out some time to dedicate to adding a few of those long-requested-but-not-so-high-priority features that have been sitting in our GetSatisfaction forums for a while.
So without further ado, here’s what’s new this week:







We’re making great progress on the web app, with real-time-collaboration being very close to being usable.
I also plan on picking some other low-hanging-fruits this week, like adding link support to Menus, List and Trees for instance.
We are also doing a long-overdue round of reskinning of the app (it won’t be very different, just a bit cleaner and more professional-looking. We had all of our icons made professionally, and they look very nice!). Come back next week for updates, or check the pre-release version in the next few days if you’re curious.
Onward!
Hi this is Peldi from Balsamiq. This blog is a mixture of product updates, company updates and posts about my experiences as a programmer-turned-entrepreneur. If you're into 37Signals and A Smart Bear, this blog is for you.